[ Case study: Redesigning SBI YONO Mobile Experience ]

What is YONO? πŸ€” The State Bank of India (SBI) is the largest bank in India with over 420 million accounts and is also one of the biggest corporations in the world. YONO is an integrated digital banking platform offered by SBI to enable users to access a variety of financial and other services. Why am I redesigning YONO? I have been using this application for more than two years now. There are many setbacks that lead to Bad User Experience. SBI being the top bank in India fails miserably to provide a good online banking experience. I took this project as a challenge to apply my design knowledge and improve the experience of users as much as possible. Design Brief πŸ“‹ Redesign the existing YONO app with a better user experience. Eradicate common problems faced by users and make payments using YONO smoother. Overview of Case Study This is my most extensive personal project to date. I have formulated this case study with the utmost detailing of my thought process. I have structured it from the initial to the final steps which I take while attempting design problems. Before we dive deep, let’s take a quick look at the comparison of screens: