What is digital marketing? Digital marketing is the advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of it include social media, email, pay-per-click, search engine optimizations, and more. Digital marketing is important because it helps you drive more qualified traffic. You reach more leads that are interested in your business. The ability to target specific leads helps you drive traffic that makes interest in your company or business. You can target leads specifically by different characteristics. This industry is one of the fastest-growing sectors in technology. Such growth comes with incredible rewards and a commendable fortune for those who have the skills. It is also competitive since the skills are self-thought. Digital marketing is the component of marketing that utilizes internet and online based digital technologies. Such as desktop computers mobile phones and other digital media and platforms to promote products and services. Let’s talk about marketing goals and objectives are set by business house to promote, its good and services to its customers, within a specific timeframe. Marketing objectives are the planning to set to attain the overall growth of the organization. When it comes to particular product, a company s marketing strategy may include increasing product awareness, providing information about product features, and reducing consumer resistance. It provides small and medium businesses the chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were earlier available to large corporate only. At a high level digital marketing refers to advertising delivered through digital channels. Such as search engines, websites, social media, Email and mobile apps. Using these online media channels digital marketing is the method by which companies endorse goods services and brands.